Z&S Consulting · Adrián Zaldívar & Ismael Saavedra
Reframing a lead-generation agency as an AI-native SaaS company
The Forbes México story traced how Adrián Zaldívar and Ismael Saavedra turned a manual cold-email service into a more accessible, repeatable platform for B2B teams across Latin America.
Published in Forbes México
01 · The challenge
Move beyond the agency label
Lead-generation agencies often compete on promises, volume and tactics. Z&S needed a narrative that could acknowledge the operational lessons behind its first model while making its shift toward software, subscriptions and selective client qualification feel like a mature evolution rather than a pivot of convenience.
02 · The positioning
Turn operating lessons into product credibility
The profile grounds the founders' authority in the system they built from 2020 onward: testing campaigns, managing up to 30 active clients, learning the limits of pay-per-meeting pricing and defining reachable buyer profiles. AI appears as an operating layer that reduces manual work while human oversight protects quality.
03 · The result
Establish an AI-native regional ambition
The result distinguishes Z&S from a conventional outbound shop. Forbes México presents a regional SaaS ambition built around realistic market sizing, roughly 10,000 monthly emails and two service models designed to lower the barrier to structured B2B prospecting.
What this placement demonstrates
Founder journey from 2020 experimentation to SaaS
Concrete market and campaign qualification logic
Two service models explained without overpromising
Your story
Turn your expertise into visible authority
Let's build a narrative that connects your expertise with the issues that matter to your market.
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