Osom Lab · Carlos Loza & Ana Araiza
Turning 15 years of creative work into an international growth narrative
Forbes México captured how Osom Lab grew from a five-person social media agency into a nearly 60-person, data-driven team working across entertainment, banking, sports and global markets.
Published in Forbes México
01 · The challenge
Find the throughline across 15 years
Long agency histories can become lists of clients and capabilities. Osom Lab needed a throughline that explained why it expanded successfully across countries and emerging digital cultures—and evidence strong enough to make 'data-driven creativity' more than a familiar agency claim.
02 · The positioning
Make data-driven creativity provable
The story uses early bets on gaming and interactive culture to show how the agency turns analysis into creative timing. Work for HYBE Latin America and Telemundo, international campaigns and a Nickelodeon activation that surpassed 347 million votes make the methodology tangible.
03 · The result
Frame expansion as a repeatable capability
The resulting profile balances heritage with momentum: founded in 2010, almost 60 collaborators, six years in Brazil, two years in Miami and work reaching markets from Spain to Japan. It positions founders Carlos Loza and Ana Araiza inside a scalable Latin American creative company, not a personality-led boutique.
What this placement demonstrates
Nearly 60-person regional team
347+ million votes in a record-setting campaign
Operations and campaigns across multiple continents
Your story
Turn your expertise into visible authority
Let's build a narrative that connects your expertise with the issues that matter to your market.
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