Lawsco · Brian Lugo
Turning a remote-monitoring product into a national water innovation story
Forbes México positioned Brian Lugo and Lawsco around Osiris RMS, a subscription-based monitoring system designed to improve wastewater-plant decisions with real-time data and expert support.
Published in Forbes México
01 · The challenge
Make wastewater operations visible
Wastewater monitoring is technical, operational and largely invisible to a general business audience. The story had to connect sensors, cloud records and treatment parameters to a national problem: expensive analysis, uneven operator expertise and too many plants performing below their potential.
02 · The positioning
Ground innovation in a decade of execution
Lugo's turnaround of a family company, the pandemic-era retail pivot and a decade-long effort to replace imported equipment with Mexican engineering provide the credibility behind Osiris RMS. The subscription model and expert monitoring center position Lawsco as an ongoing operating partner, not an equipment vendor.
03 · The result
Position monitoring as an ongoing service
The feature translated product specifications into a sustainability and industrial-capability narrative. It showed how real-time visibility, historical records and expert interpretation can make advanced monitoring more accessible to the Mexican market while reinforcing the value of locally developed technology.
What this placement demonstrates
Osiris RMS explained in operational language
Mexican engineering placed at the center
Subscription plus expert support differentiated from equipment sales
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