Kool Studio · Karina Rosas & Pepe González
Turning creator-native instincts into measurable agency authority
Forbes México positioned Karina Rosas and Pepe González as young founders who turned short-form cultural fluency into campaigns for major brands across Mexico and Latin America.
Published in Forbes México
01 · The challenge
Turn youth from a question into an advantage
Youth and creator backgrounds can be treated as novelty rather than evidence of business rigor. Kool Studio needed to show that its closeness to internet culture supports a repeatable operation capable of serving established brands, measuring performance and building durable brand assets.
02 · The positioning
Pair cultural fluency with execution evidence
The profile pairs cultural fluency with execution: a 2022 founding in Monterrey, campaigns for Rappi, Herdez, New Balance, Mattel and others, and a Rayados strategy that made mascot Monty a meaningful digital asset. The founders' own communities support the claim that they understand attention from inside the medium.
03 · The result
Build regional agency credibility
The feature moved Kool Studio from an emerging creative shop to a credible regional agency story. Client names, visible campaign results and Rosas's participation in business forums help convert a youthful brand into evidence of strategic and operational maturity.
What this placement demonstrates
Major brand roster placed in context
Rayados mascot strategy used as concrete proof
Creator communities connected to commercial insight
Your story
Turn your expertise into visible authority
Let's build a narrative that connects your expertise with the issues that matter to your market.
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